LOCAL MEDIA All
As the switch to digital TV draws ever closer, Latvian regional TV stations get increasingly concerned about their future. The regional TVs are small, local TV stations which still use analogue broadcasting. Given their limited size, audience and financial means, they may not afford the switch to digital.
A new proposal aims to solve the problem by uniting the TV stations into an all-Latvian regional TV channel which would then be available digitally and without any extra charge. The idea has already gained support from Nacionala radio un televizijas padome (NRTP; National Radio and Television Council), a government agency overseeing and co-ordinating the switch to digital TV. NRTP points out that this would allow regional stations to expand their coverage. The proposed TV channel could be added to the Lattelecom's digital TV free package, which already includes five national TV channels.
Norwegian Dag Harald Johansen, a call centre entrepreneur, has established U-Torn Invest in Kaunas that will serve as the holding company for its current and future investments in Lithuania and Norway.
Meanwhile, the call centre in Kaunas, Unicall Media Group, is evolving to a more locally-focused operation. "Today we have a 50/50 breakdown of sales between Norway and Lithuania. Soon Lithuania's input should grow to 70% as volumes in Norway have been hit by the crisis and are slow to recover, while in Lithuania we've landed a few promising contracts for which we don't even have to employ foreign speaking staff," says Mr Johansen.